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If you happen to own a small business of some type and want the easiest and cheapest way to create a website for it, then you have landed on the correct page. This article will demonstrate how to create a professional website for your small business with minimal cost and maximum features.
Why You Should Create a Website for Your Small Business
Creating a website for your small business offers a multitude of benefits in today’s digital landscape. Firstly, it establishes a credible online presence, enabling potential customers to easily find and learn about your products or services. A well-designed website acts as a digital storefront that operates around the clock, expanding your reach beyond physical boundaries. It provides a platform to showcase your brand’s unique identity and values, enhancing customer trust and loyalty. A website offers a direct communication channel, allowing you to engage with customers, address inquiries, and gather valuable feedback.
A More Professional Outlook
Nearly 85% of consumers believe that businesses with a website appear more trustworthy than those that only have social media profiles. Your website is the ideal place to showcase any professional certifications or awards you have earned. Having your own website enables you to create a branded email address which increases the level of professionalism when you communicate with clients, especially if you have previously been using a personal email address. Moreover, some email marketing tools no longer allow users to send emails from a personal address. This means that if you want to use email marketing effectively, you will need an email address associated with your business.
Attracting New Customers
If you are content with the size of your business, know that customer turnover is inevitable. To ensure continued success, you must find ways to attract new customers. Utilizing Google to your advantage is one of the most effective methods. Although social media presence will be indexed in Google, having a website allows you to take advantage of a variety of tools and strategies for Search Engine Optimization (SEO). SEO is the key to making your business visible on the first page of Google.
How to Create a Website for Small Business
It is not difficult to start a website (steps down below), but the difficult part is how you are going to make it desirable and the type of site, that will be attractive to customers so that your brand can grow. This is why you will need to make sure that the following activities should be at the center of your thoughts and plans when creating a new website:
This is a key step to creating a new website since it includes the most important idea – the purpose. Is it simply advertising or will you make the website an online store?
Also, you need to focus on thinking a little about the site will be a simple website that describes your business in brief, or will this site be often updated with the latest blog news and be a very active domain, where people will gather for commenting and building up the community.
Think about you as a user, make sure to apply to role-play to best imagine what you will see when first entering your site. Will your site be attractive, where it will be advertised and how will people land on it in general?
Furthermore, make sure to think about whether or not you will accept payments on your site and if you will require WooCommerce for online sales to sell your products online.
How to Choose the Right Domain Name
The main name of the site should be short and snappy because it is the one that defines your brand reputation.
Be advised that the URL is what you will be showing to potential clients if you promote your business to social media. So make sure that it is memorable and on point.
Not only this but if the name contains a keyword for the type of business you are operating is a bonus, since it may rank your site higher up on Google due to high focus on the keyword.
Before you have chosen your domain name better find out how to choose a proper Google-friendly domain name.
How to Choose the Right Hosting Provider
Now that we have the name covered, it is important to focus on choosing the appropriate web hosting provider for your website.
It is an important choice because, from this choice, your site’s speed and quality depend. When choosing a reliable hosting provider, make sure to select it based on the following criteria:
- They offer e-mail services.
- Their bandwidth is a lot or even unlimited.
- They have more than 99% UpTime.
- They have good support and are open-minded when it comes to solving problems.
- They offer free CDN to maintain the speed of your site across the planet.
- They offer backups that are free.
- They often offer daily backups.
- One-click easy install and setup of your site
- Free SSL.
- 24/7 support.
- They have decent prices.
- What will the design of your small business website be?
A website that is good is not just a single web page. You might want to have several categories even and each one should contain the necessary marketing products that you wish your customers to read.
And each product should have a decent amount of description to it. This is good for those types of customers who want to check something and see if it will meet their requirements.
Now it might sound like a small and insignificant detail, but it is an important one, because it formulates customers’ decision making.
Another important aspect for your small business is to create an easy contact category, page or even online chat pop-up.
Besides increasing the trust in your clients, this also enables you to see what your customers really require.
Promote Your Small Business Website
Last but not least, we have to mention a few words on marketing and why it is important. This is a vital factor for your website because it is the main reason people actually visit it.
Make sure to have a strong presence and sustain the following social media profiles:
Also make sure to create a few articles and posts that are related to your business, like a problem that needs solving and is related to your products.
This is basically a very convenient way to make it possible for the user to become the client and actually buy your products after reading your professional opinion.
Not only this but make sure to create SEO type of titles that are searchable and will make your site rank higher in Google. A good SEO title contains:
- The keyword that has the most searches at the start.
- Short and snappy name.
- Good keyword combination with the domain name.
- Good meta description (the text underneath the title).
In conclusion, creating a website for your small business is no longer an option but a necessity in the modern business landscape. It serves as a dynamic tool that not only enhances your online credibility but also enables you to connect with a broader audience, establish brand identity, and foster customer engagement. With the potential to increase visibility, attract leads, and facilitate seamless communication, a business website is an investment that yields significant returns. Embracing this digital avenue opens doors to growth and success, ensuring your business remains relevant and competitive in an increasingly interconnected world.