Create an Online Store in Europe in 2020

If you want to start selling your product in Europe now, you’re in the right place. We’ll guide you through the main knowledge and techniques you need to create Online Store.

Create an Online Store in Europe in 2020 article image 1

What will you need?

In short, to create Online Store we’ll need these few things:

  • Choose a proper domain name
  • Choose a speedy hosting service
  • Install WordPress
  • Choose a theme & set up WooCommerce
  • Keep your website optimized
  • Marketing

Step 1: Choose a domain name

In order to choose a domain name, you’ll need to come up with a good name for your brand. What you will need to focus on is to make sure that the domain name is short, easily rememberable, and has not a previous bad reputation.

Create an Online Store in Europe in 2020 article image 2

But why?

Short and catchy names(and domain names) are the first thing people will see and should remember. It also helps utilize your SEO properly regarding your products, so that your website can be easily found in Google.

Easily rememberable – if something is easy to remember, people would be more willing to search it again and would also be able to easily show it up to their friends if they’re left satisfied with your products.

No previous bad reputation – this is needed so that people would be searching for something like that. Otherwise, they would either no search for it at all or they’ll be left with a bad first impression for your name. And first impressions are what might determine your visitor base, so this is very important.

In short, this is what you need to take care of:

  • First Impression
  • Make it short
  • Make it unique
  • Make sure it doesn’t have a bad reputation
  • Make sure it’s easy to remember
  • Brandable
  • SEO Friendly

Create an Online Store in Europe in 2020 article image 3

Step 2: Choose a WordPress Hosting Service

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In the next step, we’ll show you how to set up WordPress. In order to do that though you need to have a WordPress hosting first. For a WordPress hosting here are several mandatory things you need to be looking at:

  • Free SSL
  • 24/7/365 customer service
  • A WordPress hosting company that cares for you
  • Free CDN so that you can have the same speeds across Europe(& across the globe, once your business gets successful world-wide)
  • Daily Backups;
  • Good price per speed ratio;
  • E-mail service;
  • Bandwidth;
  • Server UpTime;
Related: [wplinkpreview url=””]How to Install WordPres

Here’s a summary of our top-rated hosting providers for Europe when it comes to creating a Online Store there.

  1. WPX Hosting
    wpx hosting image
    WPX Hosting provides the best WordPress integration out there. They have a WordPress hosting service starting at 24.99$ that allows you to host up to 5 websites. Their UpTime is surely 99.9%. They also have great support that is available 24/7/365 to take care of basically any troubles you might experience with your website. They provide free SSL, free integrated CDN(so that your website loads in less than 300MS across any location, even outside Europe), Daily Backups, DDoS Protection, Free Optimization, Daily Malware Scanning & Removal, Simple to use Admin Panel, 30-Day Money-Back Guarantee and so much more. What’s best about them? – Their support team always cares to assist you with any troubles you might have. All that at a relatively cheap price, considering that they’re classified as a premium hosting service.
  2. Kinsta

    They’re a little bit more on the expensive side, however, they have a way to justify that. The WordPress hosting price starts at 30.00$ for 1 website. They have live chat support plus 99.9% uptime on their servers. And when it comes to the loading time, it is under 400MS. The customer support is at a 100% solving rate for all WordPress problems and they also have 24/7 support. Furthermore, the company is literally obsessed with speed, so this is something that you can be sure they don’t lack in having. The security is also on top-notch level, as KINSTA checks each one of the sites they host automatically every two minutes’ time, so you can rest assured that you will know if your site is down. Also, the sites are backed up on a daily basis, which is really good, when it comes to starting a betting site. They also have a free CDN solution from Google Cloud. While that is not as good as WPX Hosting’s solution, it’s still a top-notch CDN service.
  3. GoDaddy
    create online store europe step six
    GoDaddy is on the cheap side, however, while they provide a lot of stuff includes, some additional things might come out as paid, which is where the catch is. Still, if you need a quick and speedy hosting service on the cheap, they’ll do the job just fine. They start at 3.99$ on their cheap plan and go up to 14.99$ on their most expensive one. Sounds good, right? Their more expensive plans include Daily Backups, Free SSL, Unlimited Storage & Bandwidth, SEO & Speed Optimisation, Malware Scans & Removal and much more. Their E-COMMERCE plan also includes free access to top premium WooCommerce extensions, which is definitely a plus for your shopping website. They also provide free CDN from Cloudflare which is an alright CDN solution.

Step 3: Install WordPress

wordpress logo image

Now it’s time to install WordPress on your new hosting provider. All Hosting Providers provide instructions on how to do that, however, if you are not familiar with where to find them, we’ve already taken care of that for you. You can check our article on how to easily accomplish that here:


Step 4: Choose a theme & set up WooCommerce

themes images

After the WordPress installation has been completed it’s time to choose a theme and setup WooCommerce.

Just to clarify, WooCommerce is a plugin/extension for WordPress that gives you all the needed functions in setting up a store using WordPress.

For starters, we’ll need to choose a theme that is WooCommerce & SEO compatible and ready. Here are a lot of theme options that support WooCommerce and are very good to use. You can search in ThemeForest in order to check on them.

We’ve also prepared several theme reviews for a few themes that we like using that are WooCommerce-ready.

Related: [wplinkpreview url=””]ReHub WordPress Theme Review
Related: [wplinkpreview url=””]Monstroid WordPress Theme Review
Related: [wplinkpreview url=””]Dailight WordPress Theme Review
Related: [wplinkpreview url=””]BeTheme WordPress Theme Review

woocommerce image

Now it’s time to set up WooCommerce. We’ve prepared a video with the basics on how to proceed with doing that. You can also choose a theme from the recommended during the WooCommerce set up process.

In short, here’s what WooCommerce does for you:

  • allows you to easily add products
  • allows you to easily add categories
  • set shipping methods
  • set payment methods
  • monitor your orders
  • enable e-mail notifications confirming orders
  • and more…

Step 5: Keep your website optimized – fast and reliable

This is one of the most mandatory things for the future of the website. You need to keep it as fast and reliable as possible so that your visitors do not feel frustrated while having to wait for the pages to load. We’re sure that if you enter a slow website yourself, you wouldn’t be satisfied with that.

In order to do so, we have a couple of tips for you.

Tip #1: Reduce the length of your pages. That can be done by splitting long pages into 2 segments.

Tip #2: Do not use any external resources unless it’s mandatory(i.e. adding a YouTube video or images from another link).

Tip #3: Use a caching plugin. We’ve already covered that kind of information for you in our WP-Rocket article. You can check it out here:

Related: [wplinkpreview url=””]Wp-Rocket WordPress Plugin Review

Tip #4: Do not overload your website with plugins in order to have additional unnecessary resources being used.

Step 6: Marketing

marketing image

One of the most mandatory things to keep your website running with success in the future is to have good marketing. Here are some quick tips in order to accomplish that:

  • Have a first-time buyer offers
  • Occasional promotions and discounts
  • Hidden discount codes across the website
  • Great deals like pay 2, get 3 items, etc
  • Free Shipping over specific cost threshold
  • Local Store pickup option
  • Keep up with the trends!

We’ve taken care of showing you the most mandatory steps you need to take care of in order to create Online Store in Europe and with some tips to keep it running after that. It might be a little bit of a time-consuming task, however, it is doable and definitely worth doing. We wish you success with your future endeavors!

SiteGround Review Score, Recommended, 5 stars

How to Create a Website Using SiteGround:

1.Domain Name and Web Hosting. 2.Install WordPress and Theme.

What do you need before starting a website.

Before starting site setup process, we strongly advise that you complete the following preparation steps:

  • Have a clear idea for the site's domain name. For example, good tip is to make it short and with focused keywords.
  • Make sure to have an active credit or debit card so that you can make online purchases with it.
  • Make sure you prepare a computer that has stable internet connection.

Step 1: Purchase a domain name and web hosting type.

1. Go to "" from our referral link to get special price.

2. Choose the hosting plan you prefer and click "GET PLAN".

create website choose hosting

3. Type in the website name you wish and click "Proceed".

create website type site name

4. Type in your account information and client information in the appropriate fields.

create website type account information

5. Enter your purchase information and payment details.

create website type purchase information

6. Review your total, tick the "I confirm" box and then click on "Pay Now" button.

create website pay

If you have done it successfully, this is what you should see:

create website done

1.Domain Name and Web Hosting. 2.Install WordPress and Theme.

Step 2: Install WordPress and an appropriate visual theme for your website.

1. Log in to your account and click the "Websites" tab. Then click the "COMPLETE" button as shown below.

2. Select "Start a New Website" and then select "Wordpress". For an online store, select "WooCommerce"
install wordpress start a new website

3. Type your new separate WordPress login e-mail and password and click "CONTINUE"
install wordpress type your separate login width=

4. Click on "FINISH" if you don't want to add any offered features.
install wordpress click finish

5. Type "" in your browser and log-in using the WordPress e-mail and password you created earlier.
install wordpress log in

6. On the welcome screen, click on "START NOW".
install wordpress start now to begin

7. Choose a theme that suits your site type and your preferences and requirements and click "SELECT" as shown.
install wordpress choose a wordpress theme

8. To install the theme, click "CONFIRM" as shown.
install wordpress install theme

9. Add any free optional extras to your WordPress and click "COMPLETE" as shown.
install wordpress add extrast to wordpress

10. When you see the "Your site is ready" screen, click on "GO TO DASHBOARD".
install wordpress go to dashboard

11. Congratulations on your new site! This is your WordPress dashboard! You can use it to customize your site and change media in it. If you want to change the theme again, click "Appearance->Themes" and click the "Add New" button, as shown.
install wordpress add new theme

You can preview and switch to another theme by clickig "Preview" and "Install" buttons respectively.
install wordpress preview theme

How to Add Content to Your Website?

With WordPress, you generally have the ability to add the following types of content to your newly created website:

  • Post.
  • Media.
  • Page.

Below you can see instructions on how you can create a post or page and add media.

How to Create a New Post in WordPress?

Creating a WordPress post is easy - just follow the steps below.

1. Click on the "+ New" icon on top and select "Post".

Add Post Step 1

2. Fill your post with a short and SEO title, based on the topic your website is for and add content to the post. The more elements the content has, like links and pictures, the better. When done, click on "Publish" when you want your post to be public and seen by everybody. You can also click on "Preview" to check how your post looks visually before publishing it.

Add Post Step 2

How to Create a New Page in WordPress?

Creating a page is almost the same as creating a post, but with few important differences. Below you can find the steps on how to do it.

1. Click on the "+ New" icon on top and select "Page".

Add Page Step 1

2. Fill your page with beautiful content plus a good title and click "Publish". You can also preview it, just like with the posts.

Add Page Step 2

Since this is a page, make sure to create content that is more general. You can also create different types of pages, like a file download page, a report page, etc. To best explain pages, let's say you have a website for food reviews and a page would be describing general information about different categories of foods (fruits, vegetables, meat and so-on).

How to Add New Media in WordPress?

You can add media via two main ways - from the Wordpress menu or from the "Add Media" button within Posts and Pages. The later option is more commonly used, due to the fact that it is significantly more convenient. Below are the steps for it.

1. While in a post or page, click the "Add Media" button.

Add Media Step 1

2. From the menu that appears, click "Upload Files" and then click "Select Files":

Add Media Step 2

3. Select the file you want uploaded and click "Open":

Add Media Step 3

4. Modify the file alignment (left, right, center), size, what should happen if someone clicks it and other preferences and when ready click on the "Insert into page" button. For posts, it is "Insert into post":

Add Media Step 4

When done, the media should appear in the body of your post or page. WordPress also allows you to add audio and other file types, but be careful with the server space and use small size files due to the risk of filling up your server drive.

In case you want to Add New Media from the WordPress menu, you have to go the "Media" panel and repeat the beforementioned steps to do so:

Add Media Step 5

In this FAQ’s we are going to introduce you to the most common and frequently asked questions about websites and their creation. Let’s get started!

FAQ’s How to Create a Website

What is a Website?

A website is mainly made from web pages that contain related content all classified by a unique domain name (A domain name is your website name. It is the address where Internet users can access your website). On a website, you can post contrasting content connected with the sphere of your website.
There are different types of websites, which you can find on the networking space like:

Interesting Fact: The first website uploaded on the internet went live on August 6, 1991.

How Much Does It Cost to Create a Website?

To find out how much it will cost to create a website, firstly you need to have a clear idea about the type of your website. What it is going to be: e-commerce, blog, educational, etc.

After that, you need to choose:
The Best Hosting Provider.
The Most Suitable Wordpress Theme.
WordPress Website Builders/Plugins

After choosing the best hosting provider, it's time for the right theme for your site, and the plugins, then you can estimate how much it will cost to start your website.

Have in mind that if there are also free web hosting services and free WordPress themes available out there.

Do I Need Any Programing Knowledge for Creating a Website?

Probably yes. Creating a website is not an easy task, and it is good to have some programming knowledge if you are considering creating one, But there are also alternatives that you can use for creating your website without having any programming knowledge.

One very popular alternative that you can use is to install a responsive multi-purpose WordPress theme like Avada and set drag & drop page buider, which will help you to customize your website at ease.

Can I Create a Website for FREE?

Once upon a time, it was said that everything is possible, so creating a website for free is possible, although it's hard to achieve without any expense.

To start your free website creation you need to find a free WordPress and to install it on a free hosting service. After you have already published your website on the internet, you need to install free plugins, which is the most difficult part. It is problematic to find reliable free plugins. There are some freeware ones available, such as Yoast SEO that can do pretty nice work, but most reliable plugins which are required for quality improvement of your website and are massively adopted are not free.

How Long Does It Take to Create a Website?

This is a question that concerns everyone who is considering making a website. The truth is that there is no specific answer to this question and everything depends on the height of your goal. If you are thinking of creating a small blog, you can make your website in a day. But if you are considering making a big online shop or something similar you will need to spend a lot more time.

Which Are the Best Platforms for Creating a Website?

The easiest way to create a website is to use a CMS(Content Management System) website builder platforms like WordPress or Joomla. The CMS platforms can help you create and customize your website without having much coding knowledge.

The Most Popular CMS Platforms:

Jimbo, etc.

What Is HTML? - Quick Tutorial.

HTML is the standard markup language used in the web pages, with which you can create your own website. Using the base of the HTML and CSS(Cascading Style Sheets - another web language with which you can put style over the HTML fundamental) languages can be very helpful for making little customization changes to your website.

HTML Code Examle

The <!DOCTYPE html> declaration defines that this document is an HTML5 document
The <html> element is the root element of an HTML page
The <head> element contains meta information about the HTML page
The <title> element specifies a title for the HTML page (which is shown in the browser's title bar or in the page's tab)
The <body> element defines the document's body, and is a container for all the visible contents, such as headings, paragraphs, images, hyperlinks, tables, lists, etc.
The <h1> element defines a large heading
The <p> element defines a paragraph
The <br> element means a line passing.

HTML Element Example

<h1> This is Heading </h1>
</br> - Line Passing
<p> This is Paragraph </p>

What Is Web Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to upload their websites on the internet. There are different types of hosting services like:

  • Shared Hosting (Server shared between many users)
  • Dedicated Hosting (A dedicated server only for you)
  • VPS Hosting (Virtual Private Server)
  • Cloud Hosting (Hosting services that are provided to customers via multiple connected servers that comprise a cloud)


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