Create a Website for Online Boutique Store Guide

If you want to create an Online Boutique Store and if you like perfect products, color schemes brands and modifying looks then you have come to the right place. Here we will to show you how do you start your first Online Boutique Store and make it work.

create online boutique image

Why Create Website for Boutique Store?

Create Website for Boutique Store imageDo you want to build a completely new store? Or do you have a physical boutique store and want to scale your business with online sales?

But before you begin and start to choose items and the design of your site, you will need to know quite a few things before creating an Online Boutique Store. Please, do not think that this will be an easy job to start. Instead, go with the idea that it will take a lot of time and effort – this way you will be mentally prepared for the difficult times that you will encounter while growing your Online Boutique Store. Anyways, let’s not get carried away with thoughts on how to maximize your business and just said the show you how easy it is to do it. From there, it’s all up to you.

What do you need for Online Boutique Store?

create site for affiliate marketing imageIf you ever wondered what always comes before starting an actual project? Yes, that’s right, it’s the planning process. You will need to have a plan and we’re here to show you the plan that you will need for a successful Boutique store website and how to make that plan a reality.

So let’s start with the first phase of the plan – the funding. Generally, to create an Online Boutique Store website it’s not what expensive as it is registered as a working business, so you will need some funding and you will need to calculate how much exactly. If you’ve got enough funding on your own to start a business based on your calculations then you’re perfect. But if your funding does not cover your business plan then we suggest that you turn to a bank with a loan request and with a clear project on what you intend to do written and presented.

You Should Also Read: Create a Website for My Online Store in 4 Steps

Decide How You Will Manage Your Boutique Website

One of the key details of running a successful Boutique website is to have a good online platform to run it with. You have to know what you want your website to do. For example, do you want your website will take advantage of bigger ready-to-sell platforms such as Etsy, or do you imagine more control over your site and the general shopping experience? This guide will take you through the “more control” option, it will allow you to track your sales and manage them and have no control over everything that’s going on on your website and also customize it as you wish. This is why one of the platforms that we often recommend users to choose for online store websites like a boutique site is WordPress in combination with WooCommerce. More about them and how to install them you can find on the instructions below.

Picking Your Boutique Site’s Name
site name choice image
Probably the most important part when creating a website for a boutique store is its name. If you have already got a boutique store then you have pretty much figured it out. But if you’re just starting up and want to create a website for a boutique Store from scratch, advised for the guidelines below on how to create a good name for a boutique store:

The name has to be short and snappy so that your users can remember it.

The name has to contain keywords in the field that you’re creating a website such as the word “boutique” for example. This will aid Google into better understanding how your website works and what is its purpose. It can also be complemented by names such as “store”.

Open businesses make mistakes when naming their domain names for their Boutique stores by Adding some super long name. Tell your friends “-Hey Sandy did you check “Jennifer’s Mega Cool Modern Duds?””. Basically these are the types of examples that you should not follow when choosing a name for your boutique store website.

Furthermore, you have to be able to make the name short and snappy. This will make people remember it easily and next time when they are in need of a boutique product, they will think about your website. If you already have a name in mind you can also use the directions below to type in the name that you wish to register as a qualified domain name for your beauty store and see if it’s free.

Choose The Perfect Theme for Your Boutique Store

This is probably the most enjoyable part from creating a boutique store. The main reason for that is that you get to put your imagination into work. If you have any idea in your mind how your Boutique site will look like then it’s perfect.

And if you do not have any idea where the buttons will be in how the site will be aesthetically pleasing well in the same time is it using functional can you have the wide variety of options – simply take a look at the step 2 from the instructions below – it can show you all types of things that you can even try out as demo templates to see if they fit your imagination your boutique store.

Very important tip from us is there to try to see what the best in the business are doing and try to put yourself as the customer and see which teachers and what exactly is appealing to you. In the business field this technology is called role-playing and it is very easy because it takes little time and you can understand better how to design your website. All you have to do is put yourself in the place of a potential customer on your website.

And last but not least when it comes to design, remember this – photos, photos, photos. If you have original, well colored, aesthetically pleasing, and stylish product content, immediately boosts the quality of your website. So you need to know no who is your customer, what are the colors and styles that will please him or her, and what is the ideal product for that.

Be a Unique Brand
unique brand image
In the same way that you would approach the design of your Boutique website, we recommend approaching your brand name and the uniqueness of your content. These are the perfect mix that will define your brand. We’re talking about the mixture of a unique product selection(products that are not available on many places are guaranteed to succeed if there’s a demand for that), perfect customer targeting (the customer that is most likely to buy) and your style.

Are you into a dark design that is also so vintage? Or do you want something funny and funky? Or maybe you want the minimalist and luxury style design. This comes down to one person that is the customer.

We get it – building your own brand and style is not something that is easy to do. But it sure is interesting and that’s why you want it, right? And if it was easy, everyone would do it, after all. We are only here to make it much easier for you.

Sell Unique Products

unique products image

Your brand might be unique, but if it’s still the same though and pouring products that everybody knows about, you might not be successful because of the competition involved. Instead, you can take a different approach – and choose the types of products that not only a little famous but also very well photographed. A picture is worth 1000 words, after all. And don’t forget to put the description – make it interesting, avoid the negative aspects of the product a focus on its core competencies for main strengths that are unique for the product itself. Or just work you will need to find a product that doesn’t have an analog in the market. Of course, this is not an easy job to do but bear in mind that the more unique your product is, the better sales will be made.

Find a Good Supplier

As we said, a brand name is nothing without its customers. And the only way to make customer happy he is to give him good product. This is where the supplier comes in. You need to make sure that you find supplier that has the best possible product that will fit your unique customer requirement at the lowest cost.

And if you think that the idea to go directly to the manufacturer is way more time consuming and it’s not worth it, then you can simply choose the brand names and look for any affiliate partnership program that they offer. This will even eliminate any inventory that you you plan on having, because the product will be sold by the actual manufacturer and you will simply receive a commission.

Focus on Marketing

Facebook, Instagram, LinkedIn, Twitter, Pinterest – just a small fragment of the social media channels where you can advertise your product in various unique ways. We have even started to see the latest tendency – people advertising their products on Tik-toks, to reach the younger auditory. You can use social media such as Instagram to share the new arrivals and the products that you aim to give as a sale or a promotion – this will help build up the followers and hence the returning customers to your Online Boutique Store website.

The Hosting

When you have set to create a website for a Boutique store, make sure to choose the right hosting provider. Hosting is basically the activity of keeping your website online and fast. There are many hosting providers out there, so make sure that the one you choose has the following:

24/7 support.
One-click easy install and setup of your site
Excellent uptime (the time during your site being online).
A lot of storage for as little money as possible (since you will upload a lot of photos of your products).
A data center around your location. (or if you want to to market globally, a server network that is globally interconnected).
They offer backups that are free.
They often offer daily backups.
They offer free CDN to maintain speed of your site across the planet.
Free SSL.
24/7 support.
They have good support and are open minded when it comes to solving problems.
They have decent prices.

Instructions to create an Online Boutique Store

For more information on how to quickly set up hosting, install a theme, WooCommerce and WordPress and make your site live for a few minutes time, read the instructions below.

SiteGround Review Score, Recommended, 5 stars

How to Create a Website Using SiteGround:

1.Domain Name and Web Hosting. 2.Install WordPress and Theme.

What do you need before starting a website.

Before starting site setup process, we strongly advise that you complete the following preparation steps:

  • Have a clear idea for the site's domain name. For example, good tip is to make it short and with focused keywords.
  • Make sure to have an active credit or debit card so that you can make online purchases with it.
  • Make sure you prepare a computer that has stable internet connection.

Step 1: Purchase a domain name and web hosting type.

1. Go to "" from our referral link to get special price.

2. Choose the hosting plan you prefer and click "GET PLAN".

create website choose hosting

3. Type in the website name you wish and click "Proceed".

create website type site name

4. Type in your account information and client information in the appropriate fields.

create website type account information

5. Enter your purchase information and payment details.

create website type purchase information

6. Review your total, tick the "I confirm" box and then click on "Pay Now" button.

create website pay

If you have done it successfully, this is what you should see:

create website done

1.Domain Name and Web Hosting. 2.Install WordPress and Theme.

Step 2: Install WordPress and an appropriate visual theme for your website.

1. Log in to your account and click the "Websites" tab. Then click the "COMPLETE" button as shown below.

2. Select "Start a New Website" and then select "Wordpress". For an online store, select "WooCommerce"
install wordpress start a new website

3. Type your new separate WordPress login e-mail and password and click "CONTINUE"
install wordpress type your separate login width=

4. Click on "FINISH" if you don't want to add any offered features.
install wordpress click finish

5. Type "" in your browser and log-in using the WordPress e-mail and password you created earlier.
install wordpress log in

6. On the welcome screen, click on "START NOW".
install wordpress start now to begin

7. Choose a theme that suits your site type and your preferences and requirements and click "SELECT" as shown.
install wordpress choose a wordpress theme

8. To install the theme, click "CONFIRM" as shown.
install wordpress install theme

9. Add any free optional extras to your WordPress and click "COMPLETE" as shown.
install wordpress add extrast to wordpress

10. When you see the "Your site is ready" screen, click on "GO TO DASHBOARD".
install wordpress go to dashboard

11. Congratulations on your new site! This is your WordPress dashboard! You can use it to customize your site and change media in it. If you want to change the theme again, click "Appearance->Themes" and click the "Add New" button, as shown.
install wordpress add new theme

You can preview and switch to another theme by clickig "Preview" and "Install" buttons respectively.
install wordpress preview theme

How to Add Content to Your Website?

With WordPress, you generally have the ability to add the following types of content to your newly created website:

  • Post.
  • Media.
  • Page.

Below you can see instructions on how you can create a post or page and add media.

How to Create a New Post in WordPress?

Creating a WordPress post is easy - just follow the steps below.

1. Click on the "+ New" icon on top and select "Post".

Add Post Step 1

2. Fill your post with a short and SEO title, based on the topic your website is for and add content to the post. The more elements the content has, like links and pictures, the better. When done, click on "Publish" when you want your post to be public and seen by everybody. You can also click on "Preview" to check how your post looks visually before publishing it.

Add Post Step 2

How to Create a New Page in WordPress?

Creating a page is almost the same as creating a post, but with few important differences. Below you can find the steps on how to do it.

1. Click on the "+ New" icon on top and select "Page".

Add Page Step 1

2. Fill your page with beautiful content plus a good title and click "Publish". You can also preview it, just like with the posts.

Add Page Step 2

Since this is a page, make sure to create content that is more general. You can also create different types of pages, like a file download page, a report page, etc. To best explain pages, let's say you have a website for food reviews and a page would be describing general information about different categories of foods (fruits, vegetables, meat and so-on).

How to Add New Media in WordPress?

You can add media via two main ways - from the Wordpress menu or from the "Add Media" button within Posts and Pages. The later option is more commonly used, due to the fact that it is significantly more convenient. Below are the steps for it.

1. While in a post or page, click the "Add Media" button.

Add Media Step 1

2. From the menu that appears, click "Upload Files" and then click "Select Files":

Add Media Step 2

3. Select the file you want uploaded and click "Open":

Add Media Step 3

4. Modify the file alignment (left, right, center), size, what should happen if someone clicks it and other preferences and when ready click on the "Insert into page" button. For posts, it is "Insert into post":

Add Media Step 4

When done, the media should appear in the body of your post or page. WordPress also allows you to add audio and other file types, but be careful with the server space and use small size files due to the risk of filling up your server drive.

In case you want to Add New Media from the WordPress menu, you have to go the "Media" panel and repeat the beforementioned steps to do so:

Add Media Step 5

In this FAQ’s we are going to introduce you to the most common and frequently asked questions about websites and their creation. Let’s get started!

FAQ’s How to Create a Website

What is a Website?

A website is mainly made from web pages that contain related content all classified by a unique domain name (A domain name is your website name. It is the address where Internet users can access your website). On a website, you can post contrasting content connected with the sphere of your website.
There are different types of websites, which you can find on the networking space like:

Interesting Fact: The first website uploaded on the internet went live on August 6, 1991.

How Much Does It Cost to Create a Website?

To find out how much it will cost to create a website, firstly you need to have a clear idea about the type of your website. What it is going to be: e-commerce, blog, educational, etc.

After that, you need to choose:
The Best Hosting Provider.
The Most Suitable Wordpress Theme.
WordPress Website Builders/Plugins

After choosing the best hosting provider, it's time for the right theme for your site, and the plugins, then you can estimate how much it will cost to start your website.

Have in mind that if there are also free web hosting services and free WordPress themes available out there.

Do I Need Any Programing Knowledge for Creating a Website?

Probably yes. Creating a website is not an easy task, and it is good to have some programming knowledge if you are considering creating one, But there are also alternatives that you can use for creating your website without having any programming knowledge.

One very popular alternative that you can use is to install a responsive multi-purpose WordPress theme like Avada and set drag & drop page buider, which will help you to customize your website at ease.

Can I Create a Website for FREE?

Once upon a time, it was said that everything is possible, so creating a website for free is possible, although it's hard to achieve without any expense.

To start your free website creation you need to find a free WordPress and to install it on a free hosting service. After you have already published your website on the internet, you need to install free plugins, which is the most difficult part. It is problematic to find reliable free plugins. There are some freeware ones available, such as Yoast SEO that can do pretty nice work, but most reliable plugins which are required for quality improvement of your website and are massively adopted are not free.

How Long Does It Take to Create a Website?

This is a question that concerns everyone who is considering making a website. The truth is that there is no specific answer to this question and everything depends on the height of your goal. If you are thinking of creating a small blog, you can make your website in a day. But if you are considering making a big online shop or something similar you will need to spend a lot more time.

Which Are the Best Platforms for Creating a Website?

The easiest way to create a website is to use a CMS(Content Management System) website builder platforms like WordPress or Joomla. The CMS platforms can help you create and customize your website without having much coding knowledge.

The Most Popular CMS Platforms:

Jimbo, etc.

What Is HTML? - Quick Tutorial.

HTML is the standard markup language used in the web pages, with which you can create your own website. Using the base of the HTML and CSS(Cascading Style Sheets - another web language with which you can put style over the HTML fundamental) languages can be very helpful for making little customization changes to your website.

HTML Code Examle

The <!DOCTYPE html> declaration defines that this document is an HTML5 document
The <html> element is the root element of an HTML page
The <head> element contains meta information about the HTML page
The <title> element specifies a title for the HTML page (which is shown in the browser's title bar or in the page's tab)
The <body> element defines the document's body, and is a container for all the visible contents, such as headings, paragraphs, images, hyperlinks, tables, lists, etc.
The <h1> element defines a large heading
The <p> element defines a paragraph
The <br> element means a line passing.

HTML Element Example

<h1> This is Heading </h1>
</br> - Line Passing
<p> This is Paragraph </p>

What Is Web Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to upload their websites on the internet. There are different types of hosting services like:

  • Shared Hosting (Server shared between many users)
  • Dedicated Hosting (A dedicated server only for you)
  • VPS Hosting (Virtual Private Server)
  • Cloud Hosting (Hosting services that are provided to customers via multiple connected servers that comprise a cloud)


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