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Nowadays, Facebook business pages are quite a common solution for many people who want to offer their services or products online. It is not a surprise as the network is growing bigger and bigger on a daily basis. In 2020, the global number of Facebook users is expected to reach 1.69 billion, up from 1.34 million in 2014. Undoubtedly, the popularity of Facebook makes the platform one of the perfect business solutions.
Once you create a Facebook page you can literally immediately got the attention of quite a lot of people. Yet it comes a moment when you want to amplify your presence online and drive your business to the next level. One of the best ways to do this is to create a website for your Facebook page. A professional website will not only help you get more customers but build a reputable brand image. Furthermore, on your website, you will be able to share postс from your Facebook Page and this way present your new visitors with the popularity of your page.
How Will a Website Grow My Facebook Business Page?
Websites make the foundation of online business. It is your virtual sales team that’s working round the clock and can give you access to thousands of potential customers at once.
There are a few considerable benefits of having a website related to your Facebook page. Here is what you will receive by creating a website that is associated with your Facebook page:
Make Your Online presence more Visible.
It is a well-known fact that websites make the foundation of online business. Hence, websites perform better than Facebook Pages, Instagram profiles, and other social pages in search results. Search engines like Google give preference to websites that are published on a custom domain rather than custom pages that are part of a network.
Reach New Audiences.
When you have only a Facebook page, only people that have profiles in the network can engage with your page. Having a website allows you to level up your business by reaching bran new users. A website will help your business to be found even by non-Facebook users.
In the beginning, the website will support your work on the social platform. However, once you optimize it and make it visible to more people online, the website may become your main stream of income. Visitors who land on your professional website are more likely to take the action you desire than they are when they land on your business Facebook Page.
What to Consider When Creating a Website for Facebook
Before you create a website for a Facebook page you have to consider several important key factors:
You will need to choose a proper domain name. It should be easy to read, easy to remember and related to your business or brand. It is one of the factors that will make it easier for your website to rank higher in Google.
You have to decide whethr you need a blog, a news site or an online store. The purpose of your website can be defined by the services/products you offer.
You will need a suitable and fancy WordPress theme that will enable you to customize the look, feel, and content of your website.
You should make a unique brand logo.
You Should Also Read: 10 Most Common Mistakes While You Build a Website
How to Optimize a Website for Facebook Page and Why It is Important
We have prepared several cool tricks that you would want to apply when your website for Facebook is ready. In order to convince the search engines that your website deserves to appear on their first pages for certain queries, you need to think about SEO or search engine optimization process.
First, of all, you will need to activate a Google Analytics account for your website. Google Analytics is the tool that will always help you see all the important details about your site performance. Based on the information you see there, you will be able to take actions that will boost your site. When your account starts displaying some data make sure to get the answers of the following questions:
Which are the most visited pages? They will help you understand which keywords you work best for your website.
Which page does receive the most clicks? It is likely to make more money.
Where are your visitors from? Is there a need to translate the pages to other languages in order to reach new markets?
How many people visit your site on a daily basis?
To make data work better for you, we recommend that you set up event tracking cases. This step will help you understand better the needs of your audiences which in turn enables you to determine what offers to create.
Instructions to Start a Website for Facebook Page
Creating a website for your Facebook business page doesn’t have to be difficult. You have all the photos, text, and ideas you need to build your website for your Facebook business page right in your profile. All you need to do is to pass through a few simple steps to set up your website and make it running. We have prepared a guide that will assist you in every step.
How to Create a Website Using SiteGround:
What do you need before starting a website.
Before starting site setup process, we strongly advise that you complete the following preparation steps:
- Have a clear idea for the site's domain name. For example, good tip is to make it short and with focused keywords.
- Make sure to have an active credit or debit card so that you can make online purchases with it.
- Make sure you prepare a computer that has stable internet connection.
Step 1: Purchase a domain name and web hosting type.
Step 2: Install WordPress and an appropriate visual theme for your website.
How to Add Content to Your Website?
With WordPress, you generally have the ability to add the following types of content to your newly created website:
Below you can see instructions on how you can create a post or page and add media.
How to Create a New Post in WordPress?
Creating a WordPress post is easy - just follow the steps below.
1. Click on the "+ New" icon on top and select "Post".
2. Fill your post with a short and SEO title, based on the topic your website is for and add content to the post. The more elements the content has, like links and pictures, the better. When done, click on "Publish" when you want your post to be public and seen by everybody. You can also click on "Preview" to check how your post looks visually before publishing it.
How to Create a New Page in WordPress?
Creating a page is almost the same as creating a post, but with few important differences. Below you can find the steps on how to do it.
1. Click on the "+ New" icon on top and select "Page".
2. Fill your page with beautiful content plus a good title and click "Publish". You can also preview it, just like with the posts.
Since this is a page, make sure to create content that is more general. You can also create different types of pages, like a file download page, a report page, etc. To best explain pages, let's say you have a website for food reviews and a page would be describing general information about different categories of foods (fruits, vegetables, meat and so-on).
How to Add New Media in WordPress?
You can add media via two main ways - from the Wordpress menu or from the "Add Media" button within Posts and Pages. The later option is more commonly used, due to the fact that it is significantly more convenient. Below are the steps for it.
1. While in a post or page, click the "Add Media" button.
2. From the menu that appears, click "Upload Files" and then click "Select Files":
3. Select the file you want uploaded and click "Open":
4. Modify the file alignment (left, right, center), size, what should happen if someone clicks it and other preferences and when ready click on the "Insert into page" button. For posts, it is "Insert into post":
When done, the media should appear in the body of your post or page. WordPress also allows you to add audio and other file types, but be careful with the server space and use small size files due to the risk of filling up your server drive.
In case you want to Add New Media from the WordPress menu, you have to go the "Media" panel and repeat the beforementioned steps to do so:
FAQ’s How to Create a Website
What is a Website?
A website is mainly made from web pages that contain related content all classified by a unique domain name (A domain name is your website name. It is the address where Internet users can access your website). On a website, you can post contrasting content connected with the sphere of your website.
There are different types of websites, which you can find on the networking space like:
Interesting Fact: The first website uploaded on the internet went live on August 6, 1991.
How Much Does It Cost to Create a Website?
To find out how much it will cost to create a website, firstly you need to have a clear idea about the type of your website. What it is going to be: e-commerce, blog, educational, etc.
After choosing the best hosting provider, it's time for the right theme for your site, and the plugins, then you can estimate how much it will cost to start your website.
Have in mind that if there are also free web hosting services and free WordPress themes available out there.
Do I Need Any Programing Knowledge for Creating a Website?
Probably yes. Creating a website is not an easy task, and it is good to have some programming knowledge if you are considering creating one, But there are also alternatives that you can use for creating your website without having any programming knowledge.
One very popular alternative that you can use is to install a responsive multi-purpose WordPress theme like Avada and set drag & drop page buider, which will help you to customize your website at ease.
Can I Create a Website for FREE?
Once upon a time, it was said that everything is possible, so creating a website for free is possible, although it's hard to achieve without any expense.
To start your free website creation you need to find a free WordPress and to install it on a free hosting service. After you have already published your website on the internet, you need to install free plugins, which is the most difficult part. It is problematic to find reliable free plugins. There are some freeware ones available, such as Yoast SEO that can do pretty nice work, but most reliable plugins which are required for quality improvement of your website and are massively adopted are not free.
How Long Does It Take to Create a Website?
This is a question that concerns everyone who is considering making a website. The truth is that there is no specific answer to this question and everything depends on the height of your goal. If you are thinking of creating a small blog, you can make your website in a day. But if you are considering making a big online shop or something similar you will need to spend a lot more time.
Which Are the Best Platforms for Creating a Website?
The easiest way to create a website is to use a CMS(Content Management System) website builder platforms like WordPress or Joomla. The CMS platforms can help you create and customize your website without having much coding knowledge.
The Most Popular CMS Platforms:
What Is HTML? - Quick Tutorial.
HTML is the standard markup language used in the web pages, with which you can create your own website. Using the base of the HTML and CSS(Cascading Style Sheets - another web language with which you can put style over the HTML fundamental) languages can be very helpful for making little customization changes to your website.
HTML Code Examle
HTML Element Example
What Is Web Hosting
A web hosting service is a type of Internet hosting service that allows individuals and organizations to upload their websites on the internet. There are different types of hosting services like:
- Shared Hosting (Server shared between many users)
- Dedicated Hosting (A dedicated server only for you)
- VPS Hosting (Virtual Private Server)
- Cloud Hosting (Hosting services that are provided to customers via multiple connected servers that comprise a cloud)