Email Marketing – The Beginner’s Guide

Email marketing is one of the oldest online strategies used for the promotion of various products, especially in the e-commerce niche. Nowadays, it is set as a key factor in almost every digital business plan.

And we at believe that you have subscribed to a website newsletter and received a promotional e-mail in your inbox at least once.

So probably you start understanding why we think that email marketing is worth your time and how powerful it can be. Last but not least, when you do marketing via mail you save trees and that’s awesome, isn’t it?


What Is Email Marketing?

The definition says that it is a form of direct marketing that uses electronic mail to present target audiences with commercial messages. The usage of email marketing as part of the overall business strategy may help businesses build brand awareness, loyalty, and trust.

Typically online mail campaigns are sent to a group of people who have already given their consent to receive news and promotional offers in their inboxes.

How Effective Can It Be?

Email marketing could be a surprisingly effective way of advertising different products and services.

This digital channel of communication has proven to have the potential to become the most profitable one of all others. Your initial investment may be multiplied by 30. wow, that’s impressive, right?

You can use this direct marketing tool when you have the goal to grow your brand, sell your products/services, or inform subscribed customers of the latest news around your brand. It is one of the most effective tools for promotion campaigns.

You have probably noticed that the majority of online stores, blogs, and other types of sites are using email to promote their hot offers.

The channel is perfect for announcements of new product releases as well. By using this type of online correspondence you can not only offer discounts on selected products but also keep users engaged between purchases.

Email as a business communication channel is also suitable for business collaborations with third-parties. Such a campaign may be set to use an appealing message with a link to a specially crafted affiliate landing page that hosts their product.

This approach can maximize the conversion rate for both your business and your partners’ business.

There are quite a lot of other business strategies you can apply by email to get the best return on investment (ROI). All you should do is to set a goal, think about the target audience, segment lists with collected e-mail addresses, and create a message that resonates with people’s emotions and needs.

Why Do You Need an Email Marketing Platform?

Do you know that there are only two types of electronic mails you can send and receive?

The first type is plain text emails. Literally, such emails contain just simple plain text with no formatting. The second type is HTML emails. They are formatted and styled by the use of web coding languages HTML and CSS.

Both types have their benefits and can be successful depending on the purposes of the selected online campaign and digital marketing plan respectively.

Since the HTML type allows the usage of images, clickable buttons, banners, brand logos, and other visual elements, they have a more up-to-date style. However, as we mentioned they require some coding skills.

The good news for you is that if you are not an HTML expert or don’t have a developer on your team, you can still create professional-looking HTML emails.

This is possible with the help of online services like Mailchimp. Like other similar services, Mailchimp enables users to use an easy to navigate interface where all applied changes are automatically coded into the final product.

In the event that you have synced your website with a given online mail sending service and need to upload custom HTML templates related to specific landing pages, for example, you can upload and work your HTML files directly on the selected platform. Most tools of this kind will allow you to do this.

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