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Nowadays, email is still the most effective marketing tool for any business. It is a convenient direct way to market your products or services with a personal touch to each customer. Shared web hosting goes with the same popularity as it is known to be the most preferred service for starting a small to medium size business website or a personal blog. Since both services often go hand in hand, the majority of shared hosting providers offer their customers an email feature as well.
However, from a technical perspective, web hosting and email hosting should be treated as two different components as they have different resource requirements. Hosting them on the same server could cause problems that could potentially drag down the website performance. Furthermore, on the ground that shared hosting plans often provide one static IP address for all websites hosted on the shared hosting platform, your emails, both sent and received, may start bouncing the moment the host’s IP gets listed in email blacklists. This can be a really frustrating issue as the email is one of the main forms of communication used by most online businesses.
Also Read Is Shared Web Hosting Slow? Tips to Make It Faster
What Issues Do Cause Problems with Emails?
Having a website with a shared hosting plan means that your business size ranges from small to medium. Most of the shared hosting plans provided by different companies offer their customers a shared IP address by default. This means that all sites hosted on a given shared hosting server platform will be sharing one shared IP address. It may be a convenient and cheap option but your website may easily get blacklisted or even banned.
Even if one of your server neighbors decides to launch spam email campaigns or apply certain forbidden actions, your business may be frozen as well. Since the two websites share one and the same IP address other services cannot differentiate them from one another and blacklist both. Even if the hosting provider acts in time to remove the abuser or clean up the abusive script, it will still prevent your emails from working properly for some time.
Also Read How Is Shared Hosting Blacklisted IP Problem Solved In 2020
Furthermore, if a spammer purchases a shared account or hacks an account on your shared server and sends 50,000 emails in 10 minutes, your website will be automatically added to blacklists and you won’t be able to reach customers that use those blacklists subscriptions. Even if the hosting provider successfully fixes the spamming problem, the consequences may last for months.
Fixes for Shared Hosting Email Problems
We know how important a properly working email can be to a business. This part of the hosting industry can be really frustrating when things do not work well. We hope that the hosting industry will soon manage to eliminate email problems to their minimum. Until this happens we suggest that you check the following alternative fixes and take the best out of the email communication with your customers.
Third-party Email Providers
You can host your business emails on a third-party email service that will guarantee the security and the privacy of all your emails. Good recommendations include Google Apps, Zoho, and Rackspace. These email hosting solutions for small to medium business websites offer flexible plans and allow you to send many emails to your customers without the fear of getting blocked or landing in the spam folder.
Google Apps is probably the most preferred choice as Google is a reputable company and follows strictly all security issues. Hence, ISPs (Internet Service Providers) are less likely to place their IPs on a blacklist. And in the event that there is any abuse detected, they’re going to quickly detect and fix it.
If you are running a large business like an e-commerce store or banking website you should better ensure to have an in-house email server. This service will guarantee that your emails reach the recipients on time.
Dedicated IP Address
The term Dedicated IP address or also called Static IP can be understood literally. It is referred to a domain that has its own IP address. To have a Dedicated IP for your WordPress site, for example, you should choose a hosting plan that features it or ask your hosting provider to assign it as an additional service. Prices of a static IP usually vary between $3 and $5 per month. You can still choose a shared hosting plan and request a Dedicated IP for your website. This way your site won’t be affected by the suspicious activities performed by other website owners.
Also Read Why Shared Hosting Plan With a Dedicated IP Is Beneficial
Do we help you with any existing shared hosting email problems? We will be glad to understand more about your experience with shared web hosting plans and email services.