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When it comes to search engine optimization, or SEO, every detail matters a lot. There is an important detail that is being neglected most of the time, and it is the choice of а reliable web hosting.
The hosting that you use indeed has a considerable impact on your SEO and your rankings, and it can either help or damage your performance and results. That is why there are some things that you should consider before you choose your web host.
Site Speed Matters for SEO
One of the metrics that significantly impact the total SEO score of a website is its speed. The faster your site loads, the better ranking it will achieve. The slow websites lead to poor user experience and increase the bounce rate, and that is not what you want.
The site speed depends not only on the site itself but on the hosting provider as well. The better web hosting you choose, the better site speed and SEO results you will get.
Having a website that only loads fast is not enough to push it much further in the search engine results, so you should also focus on boosting your on-page and off-page SEO.
Uptime is crucial for any website. Of course, no web host can guarantee a 100% uptime, but you should always aim for the best uptime possible and not allow your website to go down. Even though the uptime does not have much of an impact on your SEO statistics, it can have a huge negative impact on your bounce rate among your visitors and lead to bad search engine results.
With that being said, choosing a reliable web hosting that ensures over 99.9% uptime is critical and no compromises should be made.
Server Location Affects Performance
The physical server location is another factor that affects the performance of the websites. This does not matter for Cloud hosting, but it is an essential factor for Shared, VPS, or Dedicated servers. The further your visitors are located, the slower the website will load.
You should always have that in mind and try to get a web host that offers servers located near or around the physical place of your targeted or probable visitors.
Security Is Also a Factor
Having a secure website is essential for good SEO practices. Without a proper security system, your website could be vulnerable to hackers, spam pages, and fake backlinks, which can affect your Google rankings and lead to a manual action. Additionally, your site could get infected with malware, causing it to be blacklisted by search engines or display a warning in the search results.
To help protect your website and SEO efforts, look for a web host that offers Secure Sockets Layer (SSL) as this is a standard technology for keeping the internet connection safe. Additionally, make sure the web host has reliable tech support and customer service, as this will ensure that any issues can be resolved quickly and efficiently.
SSL Certificate Is a Must
Nowadays, the SSL certificate is a must. These certificates not only make the connection secure and increase the trust in your visitors, but they also are required by Google. Since 2014 Google acknowledged that the SSL certificates have their impact over the ranking of the websites.
You should have in mind to check if your web hosting provider offers an SSL certificate, either free or paid, and always use them on your website.
How to Choose SEO Friendly Web Hosting: Conclusion
“SEO Friendly Web Hosting” can look differently depending on the idea and the project you are running, and the overall traffic you receive, so there is no “perfect” choice for a web host that is SEO friendly.
The essential things that you should always look out for are the reliability, the speed, the uptime, and the location. Those are the things that can affect your SEO either positively or negatively.
If your website hasn’t ranked as high as you think you should and is sure that it is SEO friendly, then your web hosting might be causing the problem. Always research your hosting provider, read some feedback or reviews about it, and then decide its pros and cons and whether you should start using it.