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Data analysis is an essential part of site development, especially when the site starts growing more significant. The analysis gives you most of the information about your site, like what your visitors like, where they go, etc.
Mastering the analytic info you receive every day, you can use it to develop the site faster and in the best way without roaming and wandering.
In today’s article “Website Data Analysis”, we from “Howtohosting.guide” will answer the question: “Why should you analyze the data from your website on a daily basis?” and which tools will help you to do so in the most proper way.
Why Should You Analyze the Data From Your Website?
There are 4 main reasons you should research the analysis of your webpage.
Get to Know Your Visitor’s Movement
The first and one of the most significant reasons is to know where the visitors are going on your site. Smartly using your website’s data, you can track any customer movement and see how much time is spending on each article, product, or page. You can also see the source of your traffic.
By learning all this information, you will know what people like and what they don’t. The analytics provide a full report of site audience and behavior.
Focus on Customer-Wanted Content and Provide it!
The customer-wanted content is a moneymaker!
The only way to reach it is by using the analysis of your site.
See what they and want from you and give it to them.
For example, you have an online store. You are selling two types of shoes, red and black color. On the “red shoes” search, you have a better Google ranking than the black ones, but when the people visit your red shoe page, they immediately rotate to the black one when they see it as suggested.
From this quick research, you can say that your audience prefers black shoes.
Spend more time on the product which people want, and optimize it in the best way. Make an SEO-friendly page and try to rank higher in Google. Optimize your page to look good and set a limited time offer and call to action (CTA) buttons.
Another thing you can do is to update your page frequently and add something new every time. Of course, by serving information from the analysis and the traffic rates. By implementing this, you have a better chance to get more clients and more sales.
Improve your site SEO
As we all know, SEO is an essential part of any site. By making your site and content SEO-friendly, Google will rank you better. Organic traffic is the best and can generate the most revenue.
Using your site’s statistics, you can preview which pages have better organic traffic, form which country is coming the most of your traffic, and then start targeting relative to the content. This knowledge will dramatically improve your sales and traffic.
By using analytics, you can track your referrals and see which is the source of your traffic. If it’s Google, you have good SEO. If it’s Youtube, you have quality videos and good Youtube optimization. If it’s Social networks, this is the place where your products stand out the most.
It is good to focus on every single source of business and optimize it in the best way to get the optimum. In this way, you have coverage, and even if Google messes up with the next update and throw your webpages into the garbage, you will get traffic from Youtube, Bing, or the Social networks.
Best Tools for Analysis
Everything we said in the upper paragraphs can be possible without instruments or tools. There аре undoubtedly a pile of tools available in the networking space, but it will be hard for you to choose between all of them.
We have prepared the “TOP 5 Best Analysis Data Tools” which can be perfect for your site.
№1 – Google Analytics
Undoubtedly one of the most popular and most used analysis tools is provided by Google. It is one of the most powerful tools on the market. The statistic tool provides full insides of your site data and everything you need to know, like traffic sources, most visited pages, locations, audiences, behavior, etc.
The widget has a lot of features and options to track the data on your site.
Here we can add a quick disclaimer. If you are thinking of usingft analytics, have in mind that it is not that easy to set it up for your website.
Maybe you will need to spend a little more time reading how the process is happening or just spending some money and hiring a developer to do the work for you.
№2 – Clicky
Clicky is a tool similar to Google Analytics. It is providing accurate insights about your site. It provides all the data in real-time, and you can monitor your website movement at the moment.
It is perfect for any site, whether it’s a business, blog, e-commerce, etc.
The plugin also has some great features like – Spy Tool, Stats Widget, Heatmap, Uptime Monitoring, Video, Twitter Analytics, Mobile Apps, and Email Reports.
There are free and paid versions of the plugin.
№3 – Monster Insights
Monster Insights is a popular plugin that has some great benefits.
It is easy-to-install and works well for any site, whether it is a blog, e-commerce, online store, etc. You can set it up within a few clicks.
The plugin provides a lot of useful features like:
- Ads Tracking
- Google AMP Tracking
- Custom Dimensions
- eCommerce Tracking
- Facebook Instant Articles
- Forms Tracking
- Track File Downloads
Monster Insights has a very convenient option to set the statistics in your WordPress dashboard and monitor everything from one place. Also, you can get essential reports for your site behavior just by going to your WordPress dashboard.
№4 – Kissmetrics
Here is another trendy tool for tracking your website insights.
Kismetrics is an advanced and really well designed analytic tool.
The plugin is very good at tracking and ties every action on your site to a person. If someone is on your site through multiple devices, the Kissmetrics tool connects all the data to the person and gives you a full report about its actions.
№5 – Ahrefs
As our last tool, we highly recommend Ahrefs. It can be used in combination with one of the above ones. With Ahrefs, you are not only getting a full report of your site, but you can track your competitors and get everything you need to improve your website performance.
With Ahrefs, you have keyword explorer for any search engine, site explorer. You can also get a full analytical report on any website you want. For example, how big it is, how much traffic it has, how many backlinks it has, the top pages, how much money it makes, and a lot more.
The only negative about it – it is not free, and it isn’t even cheap. It is a costly plugin, but you can really get a lot from it.
What Should You Look for?
The programs we reviewed above are all different from each other.
But what should you look for?
If you are just starting with your site, our opinion is to use Monster Insights because, for a begginer, it will be more comfortable to start with it.
If you are a developer or your website is working with a big team of people and developers, Google Analytics will be the best choice. It OK for anyone, but the only problem is that it is a little bit tricky to set it up for your site.
The most advanced metrics which you can have are provided in Kissmetrics. In our opinion, it the best analytical tool for online stores and e-commerce websites because you track single user action in a very detailed way.
Website Data Analysis – Conclusion
As final words, we can say that no matter what your website is, it is essential to track your analytics and see what is going on on your site. We hope this article helps us understand the importance of analytics and choose the best tool for you.