What Is SEO (Search Engine Optimization)?

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What Is SEO?

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Short Definition
SEO, or Search Engine Optimization, is an internet marketing strategy focused on optimizing a website so that it receives high volumes of organic traffic from search engines.
Extended Definition
As Google itself puts it, SEO is all about making your site better for search engines. It also stands for the job title of a person who does this professionally: an SEO expert. In case a website owner is new to the world of SEO, it is highly recommended to hire such a specialist.

SEO strategies target unpaid traffic, also known as organic traffic, which includes image search, video search, news search, etc. To build such a strategy, you should be acquainted with how search engines work, more specifically their algorithms that dictate search engine behavior. In itself, the term SEO contains many other crucial terms, such as crawl accessibility, keyword optimization, quality content, user experience, CTR (click-through rate) on SERPs (search engine result pages), etc.

Technically, good SEO is needed so that a website receives more visitors from a search engine, such as Google. For this to happen, the website should rank higher in SERPs. Depending on the website’s strategy, these visitors can later be turned into customers. That being said, search engine optimization is associated with conversion rates.

Why is SEO so important?

Most of the online traffic is driven by search engines. Of course, paid advertising and social media strategies also generate traffic to websites, but no website can be successful without good organic traffic. Organic search traffic helps a website build credibility in front of search engines and online visitors. SEO is tightly connected to excellent content that ranks for the right keywords. If you continuously work on your content strategy and provide quality, your traffic can grow steadily over time.

In a nutshell, SEO optimization is important for your website to be properly indexed and displayed within search results.

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