CMS Platforms Market Share and Trends [2024]

Did you know that more than two-thirds (68.7%) of websites utilize publicly recognized Content Management Systems (CMS)? Among the approximately 922 CMS options available, three dominant players — WordPress, Shopify, and Wix—control 72.8% of the market. In this article, we will analyze the latest statistics regarding CMS usage.


CMS: Definition and Overview

A CMS, or Content Management System, is a tool or a software that helps people create, manage, and update websites without needing to know a lot of computer code. Think of it as a digital Lego set for building websites.

Some of the most popular platforms currently include:

  • WordPress – It’s like a popular toy everyone has. Many bloggers and businesses use it to make their websites.
  • Joomla – Another cool tool to build websites, a bit like a different brand of toy.
  • Wix – The top platform in terms of ease of use.
  • Shopify – One of the best platforms in the eCommerce CMS field.

So, a CMS is basically a helper for making websites!

CMS Platforms: Market Share Statistics

Now let’s get to the real numbers and see who is who.

When we take a look at the recent statistics on who uses what between five of the most popular platforms, it quickly becomes evident that WordPress has managed to hold the lead with a solid 60% plus of the market share.

 total market share statistics

Furthermore, these statistics accumulate a total of 43% of users that take the global market share, which means almost half of website publishers worldwide use CMS now.

If we put those top 5 platforms by popularity in Google Trends for the last 5 years, the following chart shows up:

google trends comparison

If we only take the last 12 months, we clearly see that they all seem to rise in terms of popularity with the same seasonality, with WordPress clearly in the lead:

interest over time of the last 12 months

The difference, however, between WordPress and the other platforms becomes significant when we discovered data on what are the devices currently running on this CMS versus the competition on a monthly basis for 2024:

monthly basis market share

The data becomes even more interesting when we compare the latest platforms, while excluding WordPress:

CMS Platforms Market Share Trends - usage comparison devices without WordPress

In order to best show you the latest trends, we will use quick statistics with our suggestions added to them. First, let us take all CMS platforms and see what stats appear there:

1. 73+ million websites are built using CMS platforms as of recent data, suggesting, that CMS platforms are here to stay in the future and are likely to develop further.

2. There is an estimated use of over 30 million websites live running on the WordPress CMS platform, suggesting a domination.

3. For the year 2024, you have over 800 different CMS platforms that are currently active and usable, suggesting a high market interest in the sector.

4. Around 30% of online website do not use CMS systems, suggesting that ease-of-use of these platforms is highly preferred, instead of a custom designed website with lines of code.

5. Researchers estimate the CMS market to surpass the $120 billion mark by the year 2027, suggesting that further development and implementation of new technology that is currently popular(Ai, etc.) is a high probability.

6. E-commerce websites for online retailing are on a sharp rise, suggesting E-commerce CMS platforms may increase rapidly in usage over the span of the next few years.

1. WordPress remains the largest CMS platform on the internet.

2. For the last 5 years WordPress has grown from an estimated 32% all the way to 43% in terms of usage by the top 10 million websites in the world, severely beating competitors.

3. While WordPress retains the highest market share in terms of CMS platforms, its growth seems to have slowed down, suggesting growing competition and new players seem to attract site publishers.

4. WordPress holds a 38% of the market share of the top 10 thousand sites in the world.

CMS Platforms Market Share Trends wordpress growth rate in a 10 years span

When it comes to the popular CMS platforms trends, we cannot ignore Shopify. So far, we have managed to notice the following trends surrounding this ecommerce CMS:

1. Shopify grabs 28% of the total eCommerce CMS platforms market share in the US. This solidifies its position among the top 5 eCommerce platforms currently in the world.

2. Approximately 74 billion is the currently market capital of Shopify.

3. Shopify supports a 2.5% of websites, that are in the top 1 million.

4. Shopify holds 2.7% of market share in the top 100 thousand websites, outperforming WooCommerce.

5. More than half of US online stores are running on Shopify.

When we take a look at Wix, some very interesting numbers seem to stand out:

1. In the top 10 thousand websites, Wix takes a 0.99% market share.

2. More than 50% of Wix’s revenue comes from North America.

3. Accroding to Ahrefs, Wix was searched on Google more than twice than Shopify.

4. Wix has entered in the top 5 eCommerce platforms with its Business Plan (Wix Stores), allowing you to create an online store easy.

5. For the last 5 years, Wix has shown a steady, but slow growth, suggesting a fierce competition with Squarespace.

Squarespace is not the most popular site builder globally, but it takes a lot of first places. Here are some interesting numbers about it:

1. Squarespace is the #1 top platform of choice in US, Canada, UK, Australia and Hong Kong. This suggests it caters great to the native English speaking auditory.

2. Ever since they introduced their “Add to Cart” feature on their site builders, Squarespace has been taking a solid piece in the eCommerce market.

3. Around 0.7% of the top 100 thousand websites use Squarespace and 1.2% of those belongin the top 10 thousand.

4. Squarespace stores have grown by more than 6%,compared to a previous quarters and by over 28%, compared to previous years.

CMS Platforms Market Share 2024 Conclusion

In 2024, when examining the market share statistics for CMS Platforms trends, WordPress has evidently outperformed its competition, securing its position as the industry leader.

However, with the advent of new and innovative CMS platforms entering the landscape, there’s a tangible prediction that WordPress might experience a deceleration in its growth momentum. The evolving CMS market dynamics suggest that adaptability and innovation will be paramount for platforms to retain or expand their market share in the upcoming years.

References – WordPress vs Joomla | CMS Market Share Statistics – – Real-time Statistics about Squarespace – – WordPress Market Share – – WordPress Market Share – – Shopify Market Share – – 11 Stats That Show the Size of Wix’s Market Share – – Examining Squarespace’s Market Share Through 7 Surprising Stats – – CMS Market Share: Top trends and usage statistics – – 20+ Compelling CMS Statistics: Facts On The Content Management System Market – – 40+ Content Management System Statistics – Top Players & Market Share –

Researched and created by:
Krum Popov
Passionate web entrepreneur, has been crafting web projects since 2007. In 2020, he founded HTH.Guide — a visionary platform dedicated to streamlining the search for the perfect web hosting solution. Read more...
Technically reviewed by:
Metodi Ivanov
Seasoned web development expert with 8+ years of experience, including specialized knowledge in hosting environments. His expertise guarantees that the content meets the highest standards in accuracy and aligns seamlessly with hosting technologies. Read more...

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