TOP 5 Digital Marketing Tools and How to Use Them

An abundance of marketing applications exist that help thousands of people to make their job as marketers easier. We at will show you the Top 5 Digital Marketing tools you should use when you are building and maintaining a marketing strategy.


In actuality, we will introduce you with the basics of using one tool of each type. Our post might not be as comprehensive as you might think, but it will be a good start for researching what the best apps are in the business.

TOP 5 Digital Marketing Tools

Digital marketing tools will help you gain an advantage in SEO, social channels, how to build content better, Email management and to analyze the results of marketing campaigns and tasks.

Here are the general five types of digital marketing tools that you can use right now:

  • Search Engine Optimization Tools
  • Social Media Marketing Tools
  • Content Marketing Tools
  • Email Marketing Tools
  • Marketing Reporting Tools

Let us explain the benefits and definitions of each type in detail, below.

Search Engine Optimization Tools

Search Engine Optimization Tools, or better known as simply SEO tools, provide data and alerts about the overall health and successful performance of your website.

SEO tools are probably the most crucial among digital marketing tools. You just need to understand how to best use them to get the most out of them.

Such tools are useful for uncovering areas of opportunity, plus identifying the errors and issues that you may have with your website. Said errors may result in the prevention of ranking higher or earning visibility in SERPs.

These are the insights you will get with the help of SEO digital marketing tools:

  • How Does Your Website Perform
  • What Your Traffic Is
  • Where Traffic Comes From
  • What Links and Keywords Attract Visitors

Without SEO Tools your digital marketing is going nowhere, as you will not know anything listed directly above.

Social Media Marketing Tools

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and generate more website traffic.

Publishing great content on your social media profiles will help with that, as well as listening to and engaging your followers, analyzing your results, and running adverts on social media.

The major social media platforms are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube
  • Snapchat

Social media management tools exist to help businesses get the most out of the social media platforms as the ones listed above.

Whether you want to build a brand or grow your business, such tools can help you achieve success with your social media marketing.

Content Marketing Tools

Content marketing focuses on the creation and distribution of relevant and homogeneous content to attract and retain a specific audience. With that the ultimate goal is to drive profitable customer action, increase sales, reduce costs and get more loyal customers. Tools help achieve these goals faster.

Hundreds of content marketing tools exist. Some are free, some cheap, while there are very expensive ones. Every one of them can serve a wide variety of purposes such as help with:

  • Content Ideation
  • Content Production
  • Promoting Content
  • Content Optimization
  • Crucial Keyword Assessment
  • Keywords Usage
  • Topics Loved by Your Audience

Content Marketing Tools are used to help with business teams develop an effective content marketing strategy that delivers actual business growth.

These tools can also aid with the sharing of content and could further assist you with getting your written content supplemented with the proper visual appeal audiences are looking for, in 2021.

Email Marketing Tools

Email Digital Marketing Tools are as straight-forward as their name – applications used for email campaigns. More precisely, tools used for the creation, testing, optimization, sending of email campaigns and report on their results.

Email Marketing Tools, if paid for, should provide the following three benefits:

  • Easy Landing Page Builders
  • Lead Generation Form Builders
  • In-depth Analytics and Report

You Need Marketing Automation in 2021, when it comes to using digital email marketing tools.

Tools that generate Automated Reminders and Email Sequences as well as automated sending of Post-sales Support Emails could help a ton with Email Marketing in our ever evolving digital age.

What you need to check before buying Email Marketing Tools, is to make certain that the digital solution is suitable for the size of your email list and whether it integrates with all your other tools.

Marketing Reporting Tools

Marketing reporting is the process of measuring progress, showing value, and identifying actionable steps to improve marketing performance and meet your goals.

Many Digital Marketing Reporting Tools exist that differ in prices, effectiveness and easiness to use. Paid tools have a free-trial.

Most Marketing Reporting tools allow you to create marketing dashboards to easily display information about how your email campaigns are progressing. Dashboards are continually refreshed to provide you with the most up-to-date information. You can orientate quickly due to their pretty visuals.

All such tools have a natural connection to Supermetrics, which is a reporting automation tool for:

  • Pay-Per-Click
  • Search Engine Optimization
  • Social Platforms
  • Web Analytics

It easily lets you import data from all your different channels (like Facebook, Google, etc) into a single report and expedite the process of reporting.

Additionally, you can pull in additional data from your other accounts, allowing you to make a comprehensive dashboard that showcases all your campaigns.

Now you have a better comprehension of what each type of digital marketing tools does in general and for what purposes each type can be best utilized. Underneath we have handpicked the top 5 digital marketing tools for each category that you should get accustomed to using on a daily basis.

SEO Tools – Ahrefs

Ahrefs makes it possible for you to do a detailed research for backlinks, keywords, monitor rankings, and others.

Ahrefs is one of the best SEO tools and is widely popular worldwide. Ahrefs is a fantastic tool that will help you understand what content and keywords are used in your niche, how to improve them and how to use many more helpful features.

Ahrefs offers tools for inspecting content similar to that of your competitors. You can see first-hand how they perform according to links and key phrases and use the information to adjust your own content to see improvement in SEO rankings.

Ahrefs beneficial features include the following:

  • Competitive Analysis
  • Backlink Research
  • Web Monitoring
  • Top Pages Information
  • Keywords Research
  • Organic Search Results Analysis
  • Referring Domains, IPs and Content

The combination of all features listed above will aid you to better your website and get an increase in SEO and rank better on search engines across the Internet.

Here is how Ahrefs looks on the inside, when you have registered your domain with it and you are looking at its interface:


On the top banner with the blue background you see the five core sub-tools of Ahrefs:

  • Site Explorer – view an analysis of the performance of your competitors in organic and paid searches, how they did it and learn how to reverse engineer the used strategies to use them for your benefit.

  • Content Explorer – keyword research tool with an index of billions of keywords. Helps you get detailed data for search queries and generate keyword ideas quickly.

  • Keywords Explorer – Content Index which helps you research topics, find where you can link your content and get social and SEO metrics on the provided pages from the whole Web.

  • Site Audit – An application that searches, checks and monitors your website for technical SEO issues, URLs with errors. You will see details on how to fix all problems and errors easily by filtering them by level of importance.

  • Rank Tracker – fifth and final core tool in Ahrefs, that serves to generate ranking updates for desktop and mobile and monitor your keyword ranks, while comparing your results against the competition.

Now that you know what the core toolset of Ahrefs is, you can start exploring them to research for a better keyword and SEO rank improvement strategy.

Now let us continue with the following metrics, which are located below, on the most-left side of Ahrefs:

  • Backlinks and Referring Domains – the Backlinks checker shows an index of backlinks with domain and page-level metrics of any target you check. Referring Domains will show a report on every linking domain, along with useful and related SEO metrics.

  • Organic Keywords – shows what words and key phrases are typed in by actual people in search engines to find your website or specific page. You can run a check on a competitor website or page, too.

  • Top Pages – shows the pages of your website (or competitor website) which have the most traffic, where it is from and other, relevant information.

  • Competing Domains – shows how competitor websites rank in the top 10 results for some of the same keywords as you, with those near the top having more overlap with your keywords.

These metrics are sub-parts of the core toolset of Ahrefs, giving you a more in-depth research analysis and more specific information and tasks that you can perform.

Ahrefs has divided these tools to provide better features for you to get to know your website and competitors. Ultimately, you will see how to improve essential content, keywords and rank higher in search engines.

Social Media Marketing Tools – Metigy

Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content.

As Metigy themselves claim:

Metigy is the World’s Leading Decision Support Technology Made for SME Marketers.

With that said, you should know that Metigy can aid you to save time by automating mundane tasks, allowing you to focus on actions that make a difference to your business.

Dynamic, AI-driven insights and Dashboards are available, plus a feed of strategic ideas and opportunities, custom-tailored for your business.

Key features of Metigy include:

  • Progress Tracking – used to track your progress using measurable data points. The analytics of Metigy are driven by AI to help you understand your marketing performance better.

  • Asset Management – a system created by Metigy to store valuable content for all clients, such as complex JavaScript codes and more to help complete repetitive and complex tasks faster.

  • Budgeting – Define meaningful KPIs, maximize your social media budget and create more targeted, effective and cost-effective social media campaigns.

  • Customizable Reporting – Reports have customizable templates, easily generated by a single click. You can customize your reports and dashboards, quickly and easily, to match your goals, objectives and KPIs, and understand your progress better.

  • Practical Suggestions – trending topics and content are provided, which resonate with your audience, based on analysis of your historical stats, along with the performance of competitors and professional network.

  • Influence Insights – Metigy identifies influencers and content creators who are making engaging and meaningful content, based on true influence. This allows you to approach brand partnerships more confidently.

The company is continuously gathering in-depth data to power the insights engine of Metigy and improve it. Metigy is a tool that will help you understand the true value of conversion and performance.

Here is what Metigy looks like:


The profile itself is made to look like the news feed of a social media. It gives you all the relevant information at a glance with appealing visuals and easy-to-use interface.

You could quickly see reports and manage them in real-time, change what you do not like for the better and check on results as soon as this digital marketing set of tools generates the latest update.

Posting new content is supported by an omnichannel and you have access to scheduling and multiple tools in your marketing arsenal with Metigy. This makes your work fun and stress-free, as intended.

Content Marketing Tools – BuzzSumo

BuzzSumo is brilliant and a must-have tool for content marketers. The results BuzzSumo gets you, are also a great source of inspiration for content ideas.

BuzzSumo helps to identify:

  • Content and keywords Meshing Well
  • Which Platforms and Channels Drive Social Sharing and Engagement
  • Who Are Your Key Competitors and Influencers

You can plan an influencer outreach by finding industry-leading influencers and check what content they have shared.

BuzzSumo will assist you to discover influencers in your industry to market content for you. You can run analysis reports and receive content insights by finding what content was most shared across every social network.

BuzzSumo has content alerts to see content that mentions your keywords, and alerts of when competitors post new content. Competitor analysis tracks the content of the competition, how it is performing and compares the findings to your own performance.

Enter a keyword in the BuzzSumo search bar to see a list of top-performing content:


As you can see BuzzSumo is the perfect tool for editorial pre-planning, scheduling, and to be used before creating a draft of any publication.

Let us at, give you an example. You have a client that is looking for fresh marketing content. You head over to BuzzSumo.

The tool will help you with a keyword-based search and a domain-based search.

For the keywords research, putting just the word marketing will not be sufficient. You need to use other words, such as fresh, innovative or the current year for the most current approach.

Type in a domain in the search bar and you will get content of one website that uses the keywords you have designated. That will give you a more specific research, after you have found the desired keywords to be used for your search. It is as easy as that.

Email Marketing Tools – Robly

Robly is one of the best digital marketing tools for emails. A cloud-based email management solution designed for businesses of all sizes.

With the help of Robly, you can track website visitor behavior and tag, plus segment by prospects, customers, and interests. You can also segment by data or campaign activity and send the proper message at the right time.

As timing is everything, let Robly generate individual emails and send them at times, specific to each customer or prospect, when they are highly likely to be checking their email.

Key features of Robly include the following:

  • Retargeting Campaigns
  • Testing
  • Pop-ups
  • Reporting

The last three are self-explanatory due to their name simplicity. Retargeting campaigns, however, are part of advertising that appears when you have researched a product online. As you show interest toward a product, you will see a lot of that product in many advertisements as you browse the internet.

Robly allows for easy management of multiple brands for better deliverability, as you can see here:


In the event that emails are not opened by the targeted customers, Robly can re-send emails between one to ten days after the first email. Robly will also effectively modify the subject line each time a consecutive email message gets sent.

Clients can track campaign performance metrics such as open-rate, click-through rate and bounce rate with the help of customizable reports.
Robly will also allow you to grow your list on Facebook or your website. To use tabs, pop-up widgets, or embedded HTML forms and above all, choose exit intent or timed behaviors.

With more than eight years of experience and 24/7 Support, Robly offers a 14-day free trial, guarantees up to 50% more emails opened and up to five times bigger email list.

Marketing Reporting Tools – Adverity

As we have mentioned above, Digital Marketing Reporting Tools are connected to Supermetrics – a reporting automation tool for PPC, SEO, social and web analytics. This allows for the import of data on different channels.

Have a look at how many different platforms are connected with Adverity:


There are hundreds more platforms which you can leverage with the professional help of Adverity. You just have to choose the ones you want to get data from and transform it into easily digestible visuals.

Marketing reports in Adverity will take your data, visualize it and convey the message you intended more easily.

Adverity aggregates highly granular data from a wide array of tools on the go. They have integrated everything from financial, through point-of-sale to weather data.

Adverity demystifies the customer journey and envelops it with details right before your eyes. Blend previous data streams from silos to get a more in-depth overview of the businesses of your clients.

Place every aspect of your data at your fingertips and benefit from increased efficiency.

Accessing your data does not need switching between platforms. Manually preparing datasets for analysis is a thing of the past. Now, you can convert your resources on uncovering new insights and create added value from pure, raw data.

Adverity provides the opportunity to generate huge and highly sophisticated mapping options which align all your performance metrics. Thus, you can make complex comparisons.

Hence, Adverity allows marketers to include all their target audiences or data segments within one dimension or specific metric, helping them to make highly-educated marketing decisions with unified intelligence.


As you have read about the basic tasks you can perform under each digital marketing category, and got familiarized with the best tools per type, you are now prepared. You are one step further into building successful advertising campaigns under a solid marketing strategy that will keep on giving.

We have shown you how to use the top 5 digital marketing tools for the current year (Ahrefs, Metigy, BuzzSumo, Robly and Adverity) and it is highly unlikely that those will change or be misplaced from their top spots.

However, everything is possible, so we would be on the lookout for new, innovative tools that could make breakthroughs in their respective fields. So should you.

Look into the following related articles we have written in the not so distant past:

What Is Digital Marketing?

9 Best SEO Tools for WordPress

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